Terms of Service & Commercial Agreement

1. Corporate Identity & Registered Office

Pragmatic Reach Solutions ("Agency", "we", "us", or "our") is a premier digital performance marketing and software engineering firm incorporated and operating under the laws of the Emirate of Dubai, United Arab Emirates.

2. Scope of Performance Services

Pragmatic Reach provides enterprise digital solutions organized across four core capabilities:

• Search Engine Optimization (SEO): Technical site auditing, keyword architecture, on-page optimization, local Google 3-Pack marketing, and Generative Engine Optimization (GEO/AEO).
• Web & App Engineering: Bespoke corporate websites, WordPress development, Shopify/WooCommerce e-commerce architectures, mobile applications, and high-converting landing page funnels.
• Paid Advertising (PPC): Full-funnel campaign management across Google Ads, Meta (Instagram & Facebook), LinkedIn B2B, and TikTok with server-side CAPI attribution.
• Automation & CRMs: Lead pipeline integrations, WhatsApp Cloud API routing, dynamic call tracking, and Looker Studio executive BI dashboards.

3. Intellectual Property & Code Ownership

100% Client Ownership: Upon full and final settlement of all milestone invoices for a custom web development or creative project, all proprietary rights, source code, design files, and creative assets produced specifically for the Client are transferred in full to the Client.

Pragmatic Reach retains ownership of underlying boilerplate libraries, open-source dependencies, and internal engineering frameworks used to build deliverables, granting the Client an irrevocable, perpetual, non-exclusive license for use.

4. Fees, Currency, Invoicing & VAT

• Currency: Commercial proposals and invoices are issued in United Arab Emirates Dirhams (AED) or United States Dollars (USD).
• Development Projects: Fixed-scope projects standardly follow milestone payment schedules (50% upfront commencement, 25% design approval, 25% pre-deployment).
• Monthly Retainers: Ongoing SEO, advertising management, and CRM maintenance retainers are invoiced monthly in advance.
• Ad Spend: Media budgets paid directly to advertising platforms (Google, Meta, LinkedIn) are funded by the Client and separate from agency management fees.
• UAE VAT: Official tax invoices reflect applicable UAE Federal Tax Authority (FTA) 5% VAT.

5. 30-Day Complimentary Hypercare Warranty

All custom web and application builds include 30 consecutive calendar days of complimentary post-launch Hypercare Warranty commencing on the date of live deployment. During this window, our engineering team rectifies any functional bugs or browser rendering anomalies at zero additional charge.

6. Confidentiality & Data Protection

Both parties commit to non-disclosure of proprietary business data, client records, and conversion metrics. Pragmatic Reach adheres strictly to UAE Federal Decree-Law No. 45 of 2021 regarding Personal Data Protection (PDPL).

7. Governing Law & Jurisdiction

These Terms of Service and any dispute arising from them shall be governed by and construed in accordance with the laws of the Emirate of Dubai and the federal laws of the United Arab Emirates. The courts of Dubai shall have exclusive jurisdiction.